iPhone stole your attention. Your watch might help.

Apple announcements never fail to entertain. Over the years most amusing moments came to be when an Apple executive makes a comment about how their products not just contain amazing technology, but embody larger than life qualities. Couple years ago, when Apple removed the headphone jack from its phones, they called, without a hint of irony, “courage”. This year’s announcements had its share of squirming moments too, from Apple Town Squares to soul-sucking visualizations of face scanning technology. But for me, the real kicker was when Apple decided to associate the Apple Watch with cellular connectivity with “freedom”. Continue reading “iPhone stole your attention. Your watch might help.”