I have been using Twitter for a better part of a decade. I have taken somewhat public breaks from it, but for better or worse, it’s become a big part of my life. I’ve met people through it, found jobs and clients through it (though suspiciously never paid for either of it). It’s where I go to ramble, and where I go for cheap laughs, depressing news, and dank memes.
What’s really remarkable about Twitter is how little it has changed over the years. They have added a (rounded) corner here and there, changed likes to hearts, maybe added a feature or two. But the core Twitter experience, a timeline, has been the same. I used to think it’s a good thing, but now I am not so sure. Continue reading “Reading things on Twitter hasn’t changed for years. It is time for some new ideas.”
Years ago, in college, I went to a presentation by a big internet company, as part of a recruitment event. At the time, I was working at the college newspaper, and the talk was about their “front page”. They said it was the biggest news site at the time, so I was excited.
The bulk of the talk was technical. But the presenter mentioned that one of the biggest challenges was keeping abreast of what they called the “National Enquirer effect”. The problem, as she described, was this. The main goal of the front page is to drive traffic to other properties; and the system was always optimizing both the selection of content on the front page and its ordering based on raw clicks. He said, while no one admits to it, content with the best-clickthrough rate was always “bikini women”, so left alone, algorithms would turn the front page into National Enquirer. Ironically, this means that no one would visit them, over a long enough period. They said they were trying to fix this by some longer term optimizations, but for now, there was essentially a team for each locale that monitored the site, and kept it “clean”. Continue reading “Re-engineering News with Technology”