Your attention span is the battleground, and the tech platforms have you bested. Social media platforms, like Facebook, Twitter, Instagram get bulk of the blame for employing sketchy tactics to drive engagement. And they deserve most of the criticism; as Tristan Harris points out, as users, they are at a serious disadvantage when competing against companies trying to lure them with virtually endless resources.
However, one company that is responsible for this crisis goes relatively unscathed. Apple jumpstarted the smartphone revolution with the iPhone. Our phones are not anymore an extension of our brains but for many, a replacement. However, things went south. Your phone is less a digital hub, but more a sinkhole for your mind. Continue reading “Apple created the attention sinkhole. Here are some ways to fix it.”
It’s getting harder to suppress the sense of an impending doom. With the latest Equifax hack, the question of data stewardship has been propelled to the mainstream, again. There are valid calls to reprimand those responsible, and even shut down the company altogether. After all, if a company whose business is safekeeping information can’t keep the information safe, what other option is there?
The increased attention to the topic is welcome but the outrage misses a key point. Equifax hack is unfortunate, but it is not a black swan. It is merely the latest incarnation of a problem, that will only get worse, unless we all do something. Continue reading “With Big Data Comes Big Responsibility”
Apple announcements never fail to entertain. Over the years most amusing moments came to be when an Apple executive makes a comment about how their products not just contain amazing technology, but embody larger than life qualities. Couple years ago, when Apple removed the headphone jack from its phones, they called, without a hint of irony, “courage”. This year’s announcements had its share of squirming moments too, from Apple Town Squares to soul-sucking visualizations of face scanning technology. But for me, the real kicker was when Apple decided to associate the Apple Watch with cellular connectivity with “freedom”. Continue reading “iPhone stole your attention. Your watch might help.”