Years ago, in college, I went to a presentation by a big internet company, as part of a recruitment event. At the time, I was working at the college newspaper, and the talk was about their “front page”. They said it was the biggest news site at the time, so I was excited.
The bulk of the talk was technical. But the presenter mentioned that one of the biggest challenges was keeping abreast of what they called the “National Enquirer effect”. The problem, as she described, was this. The main goal of the front page is to drive traffic to other properties; and the system was always optimizing both the selection of content on the front page and its ordering based on raw clicks. He said, while no one admits to it, content with the best-clickthrough rate was always “bikini women”, so left alone, algorithms would turn the front page into National Enquirer. Ironically, this means that no one would visit them, over a long enough period. They said they were trying to fix this by some longer term optimizations, but for now, there was essentially a team for each locale that monitored the site, and kept it “clean”. Continue reading “Re-engineering News with Technology”
Couple days ago, I was having lunch with a friend who used to work at Twitter. Eventually, the issue of Fake News came up. I told him, as more of a joke, that Facebook could just solve the Fake News problem by taking the News out of News Feed, and turning it to essentially just a bunch of social update. He retorted, saying that product already existed and it was called Instagram. We both sighed and shrugged and downed a few more drinks.
Now, apparently Facebook is trying that exactly, and of course publishers are freaking out. You can’t really blame them. For many publishers, Facebook is their biggest source of traffic, which they monetize via ads. But you can also not just feel bad for them, because, that is the risk of building your business on someone else’s platform. Just ask Zynga. Continue reading “Digg was all about news and nothing else. It didn’t work out.”
I work in tech, or used to, like most of my circle in San Francisco. But it was never clear to me, what I really did. I changed the world, of course, but what did I really do? My father ran his own business of gas stations, and also sold cars. My lawyer friends wrote up legal documents and endlessly argued about stuff, and doctors did what doctors did. Teachers taught kids, professors taught slightly older kids, writers wrote, and I worked in tech. I worked at T-tech companies, and tech companies that were more or less a custom CMS. The term lost all its meaning, we all kind of knew, but we all played along. Continue reading “Every company is a tech company, and everyone is a techie.”
When I talked about how people’s addiction to smartphones is akin to a public health crisis, I compared it to smoking.It’s not a particularly insightful analogy, of course. For example, Ian Bogost wrote about it as far as back in 2012. He compared the fall of BlackBerry to the slow burn of Lucky Strike with this note:
But calling Blackberry a failure is like calling Lucky Strike a failure. Not just for its brand recognition and eponymy, but even more so, for the fact that its products set up a chain reaction that has changed social behavior in a way we still don’t fully understand–just as our parents and grandparents didn’t fully understand the cigarette in the 1960s.
Continue reading “Smoking as a parable to tech addiction”
Your attention span is the battleground, and the tech platforms have you bested. Social media platforms, like Facebook, Twitter, Instagram get bulk of the blame for employing sketchy tactics to drive engagement. And they deserve most of the criticism; as Tristan Harris points out, as users, they are at a serious disadvantage when competing against companies trying to lure them with virtually endless resources.
However, one company that is responsible for this crisis goes relatively unscathed. Apple jumpstarted the smartphone revolution with the iPhone. Our phones are not anymore an extension of our brains but for many, a replacement. However, things went south. Your phone is less a digital hub, but more a sinkhole for your mind. Continue reading “Apple created the attention sinkhole. Here are some ways to fix it.”
Couple days ago, I wrote about how “Fake News” on Facebook is a spam problem caused, or at least exasperated, by economics of attention. Since there’s limited amount of attention people can give in a day, and Facebook controls so much of it, if you can reverse engineer out the mechanics of the News Feed, you can fan out your message, or boost in Facebook parlance, to millions of people with at a minuscule cost.
On this blog, I use a combination of my experience as a software engineer, what is reported in press, and some light rumor treading to explore ideas. But it is hard to not come off as navel-gazing. No one writes about spam at Facebook, when it’s not a problem. And these systems are complex, involving hundreds of people working on them over many years. They have their own compromises. The inner workings aren’t always hidden (but they are, more than they should be), but it’s not always easily accessible to an outsider. Continue reading “Fighting Spam at Facebook”
A common theme of this blog is that history repeats itself. There are some fundamental dynamics of information that are innate to the internet, and most companies coast those trends. There are occasional shifts; like the smartphone with its always-on-connectivity and sensors but things more or less follow certain trends. Continue reading “Fake News is an attention economy problem”
It’s getting harder to suppress the sense of an impending doom. With the latest Equifax hack, the question of data stewardship has been propelled to the mainstream, again. There are valid calls to reprimand those responsible, and even shut down the company altogether. After all, if a company whose business is safekeeping information can’t keep the information safe, what other option is there?
The increased attention to the topic is welcome but the outrage misses a key point. Equifax hack is unfortunate, but it is not a black swan. It is merely the latest incarnation of a problem, that will only get worse, unless we all do something. Continue reading “With Big Data Comes Big Responsibility”