A line of reasoning that I just can’t get behind: Everything tech companies do is downstream user behavior, and they, people who lead them, have real no agency.
It makes some sense; consumers are fickle, culture flips on a dime etc. And definitely talking points are there too. “Competition is a click away”, “Mobile address book means switching costs zero”, “We don’t deserve your data, if we mess it up”. It’s all cute, and it makes some intellectual sense. But only the surface.